Lifestyle guru
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Lifestyle gurus, also known as lifestyle coaches, trainers, or consultants, work with individuals to help them make lifestyle changes aimed at improving their overall well-being and happiness. These professionals guide people in areas such as health, fitness, relationships, and personal growth, tailoring advice to individual needs.
The profession gained widespread attention in the 1990s and 2000s,[1] popularized by public figures and celebrities like Cherie Blair and Madonna. Lifestyle gurus often gained prominence by working with high-profile clients and offering personalized coaching.
One notable example is Carole Caplin, who served as a lifestyle coach for the Blair family,[2] helping them with fitness, nutrition, and well-being strategies.
Activities
[edit]Lifestyle gurus may be considered to embody para-social interaction; leveraging perceived intimacy, authenticity, and integrity to gain attention and fame. They are enabled by social media to attain micro-celebrity status and influence, demonstrating the attachment and trust they garner from the public.[3]
Influencers, especially in health and wellness, effectively engage their audience through "influencer pedagogy". This method, while indirect, educates followers on social media platforms through relatable interactions, cultivating authenticity and expertise (Hendry et al., 2021).[4]
Criticism
[edit]Lifestyle gurus have come under heavy criticism in recent years, with most criticisms concerning their utility.[2] Other criticisms have centred on the perception that they are a symptom of the indecisiveness of today's society.[5]
Frank Furedi, a professor of sociology at the University of Kent, has been a prominent critic of lifestyle gurus.[6] Lifestyle gurus have received criticism for preaching unscientific ideas and thus influencing public opinion.[1]
A 2017 article in Vox accused personal-growth gurus of being "all smoke and mirrors", "a hypocrite's game", and "bullshit artistry" aimed at making money from selling a product, such as books or conferences.[7]
See also
[edit]References
[edit]- 1 2 Randerson, James (2007-01-03). "Neutralise radiation and stay off milk: the truth about celebrity health claims". The Guardian. Archived from the original on 2014-09-29. Retrieved 2016-05-13.
- 1 2 Womack, Sarah; Petre, Jonathan (2005-10-28). "How the cult of the guru puts gullible nation under its spell". The Telegraph. Archived from the original on 2006-02-11. Retrieved 2016-05-13.
- ↑ Baker, Stephanie Alice; Rojek, Chris (September 2020). "The Belle Gibson scandal: The rise of lifestyle gurus as micro-celebrities in low-trust societies". Journal of Sociology. 56 (3): 388–404. doi:10.1177/1440783319846188. ISSN 1440-7833 – via SAGE Journals.
- ↑ Hendry, Natalie Ann; Hartung, Catherine; Welch, Rosie (2022-10-02). "Health education, social media, and tensions of authenticity in the ' influencer pedagogy' of health influencer Ashy Bines". Learning, Media and Technology. 47 (4): 427–439. doi:10.1080/17439884.2021.2006691. hdl:11343/295003. ISSN 1743-9884.
- ↑ Knight, India (2005-10-30). "Tone it down, gurus". The Sunday Times. Archived from the original on 2010-06-05. Retrieved 2016-05-13.
- ↑ Furedi, Frank (2005-11-18). "The age of unreason". The Spectator. Archived from the original on 2016-05-13. Retrieved 2016-05-13.
- ↑ Goodman, Michele (2017-01-23). "I was a self-help guru. Here's why you shouldn't listen to people like me". vox.com. Vox Media. Archived from the original on 2018-01-30. Retrieved 2018-01-30.