It's all about manipulating those "neural pathways", to make thought associations.
Hitler/Goebbels, Trump/Miller, and Madison Avenue #media advertising too.. all try to either poison a word (e.g., 'woke', 'progressive') or evoke a ready dog-whistle. That's my intro to this mini-lecture, asynchronously live from a #psychology conference with the man who was Barack Obama's election psychology consultant, first election. Educational. (Vintage)
Drew Westen: Inside the Mind and Brain of the Voter: The Presidential Campaign of 2008
It has only intensified since that election. Public opinion / #media are all using experts &/or AI to #sanewash or #brainwash - and to poison words (like "social" / "democrats") and call blue orange, and say up is really down. #King of #Doublespeak
APA 2008 (Boston) - The Mind and Brain of Voters - Drew Westen
Public opinion expert Drew Westen addresses psychologists at the 2008 APA Convention, on the brain and mind of voters.fenichel.com