Advertisement

Barnes & Noble returns to Costa Mesa, invites readers to wander new 27,000 square-foot location

Mia Haddadi examines titles on display during the grand opening of Barnes & Noble at South Coast Plaza.
Mia Haddadi examines titles on display during the grand opening of Barnes & Noble at South Coast Plaza in Costa Mesa on Wednesday.
(Eric Licas)

Daniella Dauncey can trace her love of reading back to afternoons spent browsing through sci-fi novels and horror films with her dad, David Dauncey, at the Barnes & Noble Booksellers in the Metro Pointe Mall. After it closed nearly 10 years ago, the Costa Mesa residents had to travel to locations in Huntington Beach and Newport Beach to continue digging through stacks of new releases together.

“We were really sad when Metro Point closed down a while back. That was when a kid; now I’m 21,” Daniella Dauncey said.

They were among the first to welcome the brand back to Costa Mesa at the grand opening of its new 27,000 square-foot store on the third floor of South Coast Plaza on Wednesday.

Advertisement
Daniella Dauncey crouches to examine manga during the gand opening of Barnes & Noble Booksellers at South Coast Plaza.
Daniella Dauncey crouches to examine manga during the gand opening of Barnes & Noble Booksellers at South Coast Plaza in Costa Mesa on Wednesday.
(Eric Licas)

Hundreds came out to celebrate the occasion, including both locals and store regulars from Orange, Aliso Viejo and Long Beach, the new store’s assistant manager, Hailey Chappell, said.

“You can always find your reads online, but nothing beats actually wandering in, looking at a book and feeling it and seeing if it feels right,” Chappell said Wednesday. “And that’s what I love about our layout. We really encourage people to explore.”

Advertisement
Daisy and Jesus Marquin browse through new releases during the opening of the Barnes & Noble in Costa Mesa.
Daisy and Jesus Marquin browse through new releases during the grand opening of the Barnes & Noble Booksellers location on the third floor of South Coast Plaza in Costa Mesa on Wednesday.
(Eric Licas)

The expansive store features a labyrinth of shelves with mostly front-facing books for easier browsing, all dotted by nooks with cozy seating for readers to sample whatever titles catch their eye. The space also includes an open and well-lit cafe with a balcony overlooking the city.

Patrons sip drinks, read, check emails or play card games at the cafe inside Barnes & Noble Booksellers at South Coast Plaza.
Patrons sip drinks, read, check emails or play card games at the cafe inside Barnes & Noble Booksellers at South Coast Plaza in Costa Mesa on Wednesday.
(Eric Licas)

Local resident Mia Haddadi said Barnes & Noble stores have always been a spot for her to unwind while out shopping with her children. The stores always have plenty of curiosities to keep kids young and old entertained, and have been places that facilitate chance encounters between people with shared interests.

Ody Ortiz browses through shelves of manga materials at the new Barnes & Noble at South Coast Plaza in Costa Mesa
Ody Ortiz browses through shelves of manga during the grand opening of the new Barnes & Noble at South Coast Plaza in Costa Mesa on Wednesday.
(Eric Licas)

“It allows for a lot of dialogue around us with other people who are really interested in reading,” Haddadi said while carrying a stack of new releases in both arms. “... You come in and you don’t realize that you’re going to buy anything or be here for a long time. But before you know it you’ve been here for two hours.”

Advertisement
A Lego sculpture on display in Barnes & Noble Booksellers at South Coast Plaza in Costa Mesa on Wednesday.
A Lego sculpture on display in Barnes & Noble Booksellers at South Coast Plaza in Costa Mesa on Wednesday.
(Eric Licas)

Relationships between patrons and staff help each Barnes & Noble store tailor their offerings to their communities, Chappell said. The people who work at each store take active role in curating what each location features and keeps in stock, and those decisions are largely based on the feedback of local readers.

Susan Jackson browses through shelves at Barnes & Noble at South Coast Plaza in Costa Mesa on Wednesday.
Susan Jackson browses through shelves at Barnes & Noble at South Coast Plaza in Costa Mesa on Wednesday.
(Eric Licas)

“It’s really fun to see what moves, what ebbs, what flows, what changes here … It’s exciting to see what readers are excited for,” Chappell said.

All the latest on Orange County from Orange County.

Get our free TimesOC newsletter, sent twice a week, for the news that matters to your community.

Advertisement