TV & VIDEO - March 23, 1989

Michael J. Fox’s Pepsi-Cola commercial “Outfoxed” was the television sweepstakes winner Wednesday night at the 29th annual International Broadcasting Awards, presented by the Hollywood Radio and Television Society. The win marked the fourth time in five tries that a commercial from the advertising agendy BBDO has taken the top prize. BBDO also won three other tropies: for Apple Computer and two other Pepsi commercials. Cliff Freeman and Partners of New York took the radio sweepstakes award with a spot for Little Caesar Enterprises.