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Food

ADVERTISING / MARKETING

By Compiled by MARY ANN GALANTE, Times staff writer

Lefebvre Advertising has been hired by the La Choy Food Service Division of Beatrice/Hunt-Wesson to develop a Chinese Festival promotional kit.

Fullerton-based Beatrice/Hunt-Wesson plans to distribute the kits in late November to advertise La Choy products to hospitals, schools and restaurants.

Anaheim-based Lefebvre is a 9-year-old shop specializing in consumer and industrial accounts.

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