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Perrier Switches Ad Agencies: Perrier Group fired...

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From Times Staff and Wire Reports

Perrier Switches Ad Agencies: Perrier Group fired its ad firm, then rehired its former agency to create ads for the Perrier Sparkling Water brand. San Francisco-based Hal Riney & Partners lost the estimated $8-million to $10-million annual business to Waring & La Rosa, the same New York agency that lost the business to Riney in 1986. Riney will still handle four other Perrier brands, including Arrowhead and Calistoga.

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