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Del Taco Will Push Franchising

After concentrating on developing an extensive network of company-owned stores, the Del Taco chain of Mexican-style fast-food restaurants said it plans to start aggressively franchising.

Only about 25% of the 279 units in the Del Taco/Naugle’s chain are franchised, but Paul Hitzelberger, executive vice president, said the field is ripe for expansion.

That’s because Mexican food is becoming more popular as a fast-food alternative across the country, with boulevards already bulging with burger joints. Also, Del Taco is prepared to offer exclusive territories to franchisees who can develop several restaurants in them.

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Del Taco collects a total of $55,000 in fees for each franchised restaurant, then royalties of 5% and marketing fees of 4% on gross sales.

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