STAGE

The Ticket Strategy: Theater impresario Cameron Mackintosh has admitted buying blocks of unsold tickets to the Broadway production of his musical “Miss Saigon” to make it appear the show has been selling out. Mackintosh told the Sunday Times of London that the ticket-buying was “a marketing strategy for a mega-musical in its first year. I like to keep tickets tight for a new show for as long as possible and the Broadway theater, with its large capacity, needs careful ticket management in the softer parts of the year.” Broadway theater attendance has been a casualty of the recession and ticket sales for “Miss Saigon” slumped after Christmas.