Francisco Sada to Head Beer Importer

Francisco Sada has joined Wisdom Import Sales Co. Inc. of Irvine, the U.S. importer of Tecate Beer and other brands, as president. He succeeds Manuel Rubiralta, who left earlier this summer to join Pepsico in Mexico City as president of a new division. Sada has held international marketing posts for 18 years with companies in Mexico’s “Monterrey Group,” which is made up of three conglomerates representing chemical manufacturing, steel making and brewing. Visa, the brewing conglomerate, owns Wisdom. In addition, Johnny Moore, formerly a Wisdom division manager, has been promoted to the post of vice president, sales. He succeeds Manuel Ramos, who assumes the post of director in a newly established commercial venture of Visa.