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Jocular Joe’s Jocola: Jackson family father Joe, in Baltimore Monday to plug his new cola, Jocola, suggested his superstar son, Michael, exaggerated in telling Oprah Winfrey and a national television audience that his father abused him as a boy. “When you chastised a youngster back in the early ages, we called it a whipping. Now it’s called child abuse,” the elder Jackson said. Jocola comes in cans bearing Joe Jackson’s signature and describing him as “father of the Jackson entertainment family and renowned entrepreneur.”