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Travel & Experiences

WORLD CUP USA ’94 / THE FINALS : Spotlight : GOUGING, ITALIAN STYLE

By BILL DWYRE

Tickets for Sunday’s World Cup final cost purchasers $375 Wednesday. Thursday, the price went up to $425. At least that was the case at one brokerage outlet, Ticket Time, at Pasadena’s Hilton Hotel.

Why the price jump?

“It was Italy winning,” one of the sales agents said. “As soon as they won Wednesday, the price went up $50.”

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Bill Dwyre

Bill Dwyre was a three-times-weekly sports columnist for the Los Angeles Times from 2006-15. Before that, he was sports editor of the paper for 25 years. Dwyre was named national editor of the year by the National Press Foundation in 1985 for the paper’s coverage of the ’84 Olympics and winner of the Red Smith Award in 1996 by the Associated Press Sports Editors for sustained excellence in sports journalism. He was sports editor of the Milwaukee Journal from 1973 to 1981, when he joined The Times. Dwyre was named National Headliner Award winner in 1985, sportswriter of the year in Wisconsin in 1980 and sportswriter of the year in California in 2009.

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