ADVERTISING

Complaint Against U-Haul Ads Referred to FTC: In an unusual move, the National Advertising Review Board, the advertising industry’s self-regulatory agency, referred to the Federal Trade Commission a complaint against the company’s advertised “guaranteed reservations” claims. The board said it made the referral after U-Haul International Inc. failed to indicate that it would comply with the board’s recommendation to quit using the potentially misleading claim in its Yellow Pages ads. Phoenix-based U-Haul, the nation’s biggest consumer truck-rental firm, denied that the ads are misleading.