This chart tracks video sales--alternating weekly between...
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This chart tracks video sales--alternating weekly between an overall view of the market and profiles of individual segments. Sales data include mass merchandisers and retailers but not most discount outlets.
Theatrical: 77%
Children’s: 13%
Exercise: 4%
Television: 3%
Other: 2%
Sports: 1%
Exercise Video Vendors
Year-to-date share of video sales market through April 27 and current top-selling exercise videos:
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Company Share Current best-selling video PPI Entertainment 22.83% Denise Austin Hit the Spot Gold: Fat Burning Blast Warner Home Video* 22.31 Kathy Smith Functionally Fit: Peak Fat Burning BMG Video 11.73 The Firm Cross Trainers: Firm Cardio Anchor Bay 10.87 Crunch: Fat Blaster Plus PolyGram Home Video 7.95 Dance Step Reebok Goodtimes Home Video 4.48 Richard Simmons: Sweatin’ to the Oldies Volume 2 Sony/Sony Wonder 4.05 The Grind Workout: Hip Hop Aerobics Live Home Entertainment 3.23 Paula Abdul’s Get Up and Dance Healing Arts 2.49 Yoga: Practice for Beginners Fox 1.96 Claudia Schiffer: Perfectly Fit Abs
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Market Leaders This Week
All video categories, in percent of overall market share:
Disney: 29.46%
Warner Home Video*: 19.21%
Fox: 8.89%
Universal Home Video: 7.02%
Paramount Home Video: 6.69%
Columbia: 5.90%
* Includes MGM, HBO, Turner, New Line and Warner Vision
Source: VideoScan