McDonald’s Nixes 55-Second Service Plan

Fifty-five seconds for fast food is too fast for McDonald’s. The Oak Brook, Ill.-based hamburger chain dropped a plan to guarantee orders within 55 seconds because some franchisees rejected the idea, a McDonald’s spokesman said. The spokesman wouldn’t confirm details of the quick-service guarantee but said it was proposed to the 2,750 franchisees who operate 85% of the 12,000 McDonald’s restaurants nationwide. Although a majority supported the idea, enough rejected it that executives were concerned customers might get the guarantee in some McDonald’s but not in others.