Networks sell advertising time based principally on...
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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in that day part, though profitability can vary based on programming costs and other factors.
Prime Time
Ratings for adults, 18-49
NBC
Last week: 4.8
Season to date: 6.2
*
ABC
Last week: 3.8
Season to date: 4.9
*
CBS
Last week: 3.3
Season to date: 4.0
*
Fox
Last week: 3.1
Season to date: 4.8
*
UPN
Last week: 1.7
Season to date: 1.8
*
WB
Last week: 1.2
Season to date: 1.2
Size of group: 123,150,000
Early Morning
Ratings for adults 25-54
Network: NBC (Today)
This week: 2.4
Season to date: 2.5
*
Network: ABC (Good Morning)
This week: 1.6
Season to date: 1.8
*
Network: CBS (This Morning)
This week: 1.0
Season to date: 1.0
Size of group: 114,810,000
Daytime
Ratings for women 18-49
Network: CBS
This week: 2.5
Season to date: 2.6
*
Network: ABC
This week: 2.4
Season to date: 2.8
*
Network: NBC
This week: 2.3
Season to date: 2.4
Size of group: 62,370,000
Late Night
Ratings for adults 18-49
Network: NBC (Leno)
This week: 2.6
Season to date: 2.7
*
Network: CBS (Letterman)
This week: 1.7
Season to date: 2.0
*
Network: ABC (Nightline/Politically Incorrect)
This week: 1.7
Season to date: 1.6
Size of group: 123,150,000
Saturday Morning
Ratings for children 2-11
Network: Fox
This week: 3.1
Season to date: 4.5
*
Network: ABC
This week: 2.2
Season to date: 2.6
*
Network: WB
This week: 1.3
Season to date: 1.6
Size of group: 62,370,000
*
Network: CBS
This week: 1.3
Season to date: 1.3
Size of group: 38,890,000
Note: Each rating point equals 1% of group
Sources: Nielsen Media Research, networks
