Networks sell advertising time based principally on...
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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenues in that day part, though profitability can vary based on programming costs and other factors.
Prime Time
Ratings for adults, 18-49
NBC
Last week: 6.3
Season to date: 7.0
*
ABC
Last week: 5.4
Season to date: 5.4
*
Fox
Last week: 4.5%
Season to date: 4.6
*
CBS
Last week: 4.0
Season to date: 4.3
*
UPN
Last week: 2.1
Season to date: 2.0
*
WB
Last week: 1.6
Season to date: 1.5
Size of group: 123,490,000
Early Morning
Ratings for adults 25-54
Network: NBC (Today)
This week: 2.5
Season to date: 2.5
*
Network: ABC (Good Morning)
This week: 1.8
Season to date: 1.8
*
Network: CBS (This Morning)
This week: 0.9
Season to date: 0.9
Size of group: 115,950,000
Daytime
Ratings for women 18-49
Network: ABC
This week: 2.6
Season to date: 2.7
*
Network: CBS
This week: 2.6
Season to date: 2.6
*
Network: NBC
This week: 2.2
Season to date: 2.2
Size of group: 62,55,000
Late Night
Ratings for adults 18-49
Network: NBC (Leno)
This week: 2.2
Season to date: 2.5
*
Network: CBS (Letterman)
This week: 1.9
Season to date: 2.0
*
Network: ABC (Nightline/Politically Incorrect)
This week: 1.5
Season to date: 1.5
Size of group: 123,490,000
Saturday Morning
Ratings for children 2-11
Network: Fox
This week: 4.1
Season to date: 3.8
*
Network: ABC
This week: 3.5
Season to date: 3.3
*
Network: WB
This week: 2.8
Season to date: 2.2
*
Network: CBS
This week: 0.4
Season to date: 0.7
Size of group: 39,190,000
Sources: Nielsen Media Research, networks
Note: Each rating point equals 1% of group
