TV Ratings Report
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Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. This chart shows ratings for the prime-time viewing period for the week of Feb. 9, during which CBS was broadcasting the Olympic Games.
CBS
Last week: 9.3
Season to date: 4.3
*
Fox
Last week: 5.3
Season to date: 5.1
*
NBC
Last week: 4.9
Season to date: 6.9
*
ABC
Last week: 4.4
Season to date: 5.1
*
WB
Last week: 1.8
Season to date: 1.6
*
UPN
Last week: 1.5
Season to date: 1.7
Ratings for adults 18-49; group size: 123,490,000
Notes: Each ratings point equals 1% of the group.
Source: Nielsen Media Research, networks
