TV Ratings Report

Networks sell advertising time based principally on their performance among key demographic groups, which vary based on the time of day. Ratings performance in these categories gives a rough indication of network revenue in the given period, though profitability can vary based on programming costs and other factors.

EARLY MORNING

Ratings for adults 25-54

NBC (Today)

Last Week: 2.6

Network week to date: 2.7

ABC (Good Morning)

Last Week: 1.3

Network week to date: 1.6 CBS (This Morning)

Last Week: 1.1

Network week to date: 1.0

Size of group: 115,950,000

*

DAYTIME

Ratings for women 18-49

ABC

Last Week: 2.6

Network week to date: 2.7

CBS

Last Week: 2.5

Network week to date: 2.6

NBC

Last Week: 1.9

Network week to date: 2.1

Size of group: 62,500,000

*

LATE NIGH

Ratings for adults 18-49

NBC (Leno)

Last Week: 2.6

Network week to date: 2.7

ABC (Nightline/ Politically Incorrect)

Last Week: 1.6

Network week to date: 1.5

CBS (Letterman)

Last Week: 1.5

Network week to date: 1.9

Size of group: 123,490,000

*

SATURDAY MORNING

Ratings for children 2-11

Fox

Last Week: 3.0

Network week to date: 3.2

ABC

Last Week: 2.6

Network week to date: 3.3

WB

Last Week: 1.7

Network week to date: 1.9

CBS

Last Week: 0.4

Network week to date: 0.6

Size of group: 39,190,000

*

PRIME TIME

Ratings for adults 18-49

NBC

Last week: 4.3

Network week to date: 6.0

Fox

Last week: 3.7

Season to date: 4.5

ABC

Last week: 3.6

Season to date: 4.4

CBS

Last week: 2.9

Season to date: 3.8

WB

Last week: 1.3

Season to date: 1.5

UPN

Last week: 0.9

Season to date: 1.4

TBS

Last week: 0.8

Season to date: 0.9

Note: Each rating point equals 1% of group.

Sources: Nielsen Media Research, networks