Pepsi One Enrolls in College for Campaign

PepsiCo Inc. will begin running new ads Friday for its Pepsi One diet cola during NCAA basketball tournament TV broadcasts. The commercials feature MTV personality Tom Green pouring the drink for college students on various campuses. Actor Cuba Gooding Jr., who appeared in earlier Pepsi One ads, will return later this year. The ads, developed by New York-based BBDO, “focus more on trial and getting people to switch over to Pepsi One,” said Dawn Hudson, who oversees Pepsi’s domestic beverage marketing.