‘Shock and Awe’ Fallout Hits Trademark Office
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A wave of trademark applications using “Shock and Awe” in their names is hitting the U.S. Patent and Trademark Office in Washington.
Seven months after the most overused cliche of the Iraq war entered American jargon, a Patent Office official said it had received 29 “Shock and Awe” applications.
There are filings to trademark condoms, coffees, golf clubs, pesticides, dietary supplements, salsa, energy drinks, yo-yos, lingerie, Bloody Mary mix and “infant action crib toys.”
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