MTV Reorganizes to Add Digital Content

Viacom Inc. reorganized the MTV music-television channel to kick start the creation of digital and wireless content.

Dave Sirulnick was named executive vice president of multiplatform production and will focus on short-form video and news for digital devices and TV.

Lois Curren was named executive vice president of series entertainment and programming.

The changes underscore the pressure on television networks to develop content for devices such as iPods as young viewers increasingly watch videos on computers or portable players.