Shanghai Barbie’s sales target cut
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Times Wire Reports
Mattel Inc. lowered the sales target for its Barbie store in Shanghai by at least 30% after deciding the original marketing concept didn’t work.
Mattel’s new overall sales target for the store is between 65% and 70% of original expectations, said store general manager Dann Murphy.
The six-story store and restaurant has started meeting its targets on product sales, including dolls and toys, after the targets were downgraded twice, he added.
