Adam Budelli Joins AXS to Spearhead Sports Ticketing Partnerships

Industry veteran to help lead sports business development efforts across leagues, teams and venues

Los Angeles-based AXS, a leader in advanced ticketing and live event technology, has announced the appointment of Adam Budelli as vice president, business development, sports, reinforcing the company’s continued investment and expansion across the sports landscape. Budelli will help lead strategic partnerships with both professional and collegiate sports.

Budelli brings deep industry expertise to AXS, having most recently held similar leadership roles at StubHub, where he led partnerships across all professional sports leagues. Over the course of his career, he has helped scale high-growth ticketing businesses and built strong partnerships across leading leagues, teams and sports properties.

“Adam brings deep relationships throughout the sports industry and an impeccable track record of driving growth,” said Vito Iaia, chief revenue officer at AXS. “His leadership will help catapult AXS’s acceleration, hasten our expansion and strengthen our partnerships with the biggest and best leagues, teams and venues in the world.”

“It’s an incredibly exciting time to join AXS,” said Budelli. “I’m looking forward to working with the team to build on that existing momentum and strengthening our partnerships across sports by meeting and exceeding the needs of rights holders as the landscape continues to evolve at record pace.”

Budelli’s expertise will complement AXS’s established music leadership while expanding its capabilities in sports. His appointment further deepens AXS’s leadership bench and reinforces the company’s commitment to delivering innovative, partner-first solutions across the live entertainment ecosystem.

Information for this article was sourced from AXS.