Disney and Kraft Heinz ink multiyear partnership
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More Kraft Heinz products will be available in Walt Disney Co.’s U.S.-based theme parks and on cruise ships after the two companies recently inked a multiyear partnership.
Ten Kraft Heinz brands will be part of the deal, including Heinz, Philadelphia cream cheese and Kraft Mac & Cheese, the companies said in a statement Tuesday.
Both Disney and Heinz declined to comment on the financial terms of the deal, but a Heinz spokesperson said it is Disney’s “highest level of partnership” and designed to be an ongoing effort.
The partnership, which begins this summer, will result in new menu items, experiences and product offerings at Anaheim’s Disneyland Resort, Orlando’s Walt Disney World and on Disney cruise ships sailing out of ports in North America.
In the short term, new Heinz condiment stations and custom-designed equipment will be installed throughout the parks, the companies said.
Beyond the use of Kraft Heinz brands at Disney parks and on cruise ships, the partnership also allows for “integrated marketing campaigns” and digital content across Disney’s media platforms.
“Together we will build creative experiences for our consumers across our destinations, platforms, and fan touchpoints,” Becca Vodnoy, Walt Disney Co. senior vice president of corporate alliances, said in the statement.
