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Turning Trust into Competitive Advantage
The origins of JBS can be traced to the experience of President & CEO Yukihiro Makita, who spent more than a decade at IBM Japan before founding the company in 1990. Rather than taking a manufacturer-driven approach, Makita founded JBS with a simple philosophy: to deliver what customers truly need and ensure their satisfaction. From the outset, the company prioritized long-term value over rapid expansion—an approach that became the foundation of its multi-vendor business model today.
That philosophy remains central to the company today. In an industry defined by rapid technological change, JBS chose a different path—focusing on credibility, consistency, and long-term relationships. Winning the confidence of large enterprises was not easy in the early years, but that steady approach became the foundation of the company’s growth.
Over time, trust evolved from a corporate value into a competitive advantage. As the complexity of technological environments became more complicated and business risks increased, customers continued to rely on JBS not only for technical expertise but also for the confidence that critical systems would be delivered and supported reliably.
“We have always prioritized making our customers happy,” said Makita. “Winning their trust is the foundation of everything we do.”
Powering Japan’s Next Stage of Growth
Today, JBS serves a wide range of major Japanese enterprises across multiple industries. Many of these companies are global organizations that generate significant revenue overseas and operate increasingly complex international business infrastructures.
As Japanese companies face growing pressure to expand internationally, modernize operations, and accelerate digital transformation, the role of trusted technology partners has become increasingly strategic. In this environment, JBS is helping companies execute growth strategies by providing the digital foundations that support global operations.
Whether projects originate in North America, Europe, or Asia, JBS operates alongside its customers, delivering the expertise and operational support needed to maintain consistency across markets. By ensuring that critical systems operate reliably across regions, the company plays an essential behind-the-scenes role in supporting the global competitiveness of Japanese enterprises.
This position also gives JBS a unique perspective on the strengths of Japanese industry. From advanced manufacturing and industrial technology to infrastructure and services, the company continues to see strong global demand for the quality, precision, and reliability that define Japanese business.
Enabling Japan’s Global Champions
While JBS operates largely behind the scenes, its impact can be seen through the success of the companies it supports. Many of its customers are among Japan’s leading manufacturers and industrial enterprises—businesses that have expanded far beyond the domestic market and now generate much of their revenue overseas.
As these companies establish operations across North America, Europe, and Asia, they face the challenge of maintaining consistent systems, processes, and digital infrastructure across multiple markets.
Therefore, in recent years, there has been a growing demand to integrate IT environmentsglobally by headquarters using the cloud. However, only a limited number of Japanese IT providers can consistently support this at scale.
JBS occupies a uniquely differentiated position, with the capability to deliver the quality and attention to detail expected by Japanese enterprises across overseas operations. This enables the company to support the local IT integration of Japanese multinationals with what can be described as “Japanese-quality” standards.
By connecting global operations and ensuring business continuity, JBS provides the technology foundation that allows Japanese enterprises to operate consistently across regions.
For Makita, this role reflects a broader opportunity. Japanese companies are widely recognized for their quality, reliability, and technological excellence, yet many remain less visible internationally than their achievements might suggest. As more businesses look abroad for growth, JBS aims to support that transition, helping Japanese enterprises leverage strengths inglobal markets while ensuring they have the digital foundations needed to compete successfully.
Co-Creating Competitiveness in the Digital Era
Looking ahead, technology partnerships represent one of JBS’s most important strategic priorities. Makita believes digital transformation will continue to reshape industries worldwide, creating opportunities for greater international collaboration.
Many of the most influential digital solutions entering Japan originate overseas. JBS serves as a bridge between global technology companies and Japanese enterprises, helping customers identify, implement, and maximize the value of new innovations within Japan’s unique business environment.
For international technology providers, this creates a pathway into one of the world’s most sophisticated enterprise markets. For Japanese companies, it provides access to solutions that can strengthen productivity, competitiveness, and long-term growth.
Rather than pursuing large-scale acquisitions, JBS views strategic technology alliances as the most effective way to create value for customers while expanding its own capabilities. “We are ambitious,” said Makita. “We want to stand alongside the major companies in our industry while continuing to earn the trust of our customers and partners.”
Entering the Next Phase of Growth
A major milestone in the company’s evolution came with its public listing, first on the Tokyo Stock Exchange Standard Market and later on the Prime Market. The move strengthened transparency, enhanced credibility, and reinforced confidence among customers, vendors, and investors alike.
As more Japanese companies look beyond domestic borders in search of growth, the need for trusted partners capable of connecting global technologies with local business requirements will only increase. After more than 30 years of building trust, JBS is positioning itself for the next phase of growth—supporting the global ambitions of Japanese enterprises while serving as a bridge between Japan and the technologies that will shape the future.
