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Founded in 1971, the company traces its roots to the marine products trade, supplying raw and salted roe products to manufacturers across Japan. What began as a business focused on seafood wholesaling and octopus processing has evolved into one of the country’s most recognizable names in mentaiko. Mentaiko, marketed internationally as “spicy caviar,” is a mildly spicy pollock roe that originated in Fukuoka.
Growth came early. During the 1980s, the company expanded overseas with manufacturing operations in South Korea and China, helping establish a global presence. Today, production is concentrated in Japan, a decision that reflects its commitment to quality and traceability. From raw material procurement to processing, operations are managed under a rigorous in-house system designed to ensure consistency and food safety.
“Our strength is our management system and quality control system,” said President Takeuchi. “All of the processes are managed in-house.”
The company also places increasing emphasis on sustainability, producing goods using raw materials certified under MSC standards.
Beyond manufacturing, Kanefuku has taken a distinctive approach to brand development through “Mentai Park,” a network of six themed attractions across Japan dedicated to promoting the country’s iconic delicacy.
Combining exhibitions, factory displays, family activities and food experiences, the parks aim to introduce new generations of consumers to mentaiko culture and expand its appeal far beyond its traditional roots in Fukuoka.
International growth remains an important focus for the company, with plans to further expand its overseas sales and distribution networks. With established bases in Bangkok, Thailand, and California in the United States, Kanefuku is strengthening local sales channels and logistics capabilities to build its presence in global markets. The company aims to deepen collaborative partnerships with overseas businesses to enhance distribution and market access, enabling it to reach a broader range of consumers.
