Tom Steyer courts Latinos in Santa Ana. A young voter wonders if it’s just a show
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When a friend asked if Tom Steyer could stop by my wife Delilah’s downtown Santa Ana restaurant, I had to explain to her who he was.
It’s not political apathy in my honey’s case. She’s just exhausted from running her small business, Alta Baja Market, in these inflationary times. She’s one of the 16% of undecided voters in a recent California Democratic Party poll — a group that may determine which two candidates for governor face each other in the general election.
Delilah agreed that Steyer could visit on Saturday after I told her that many of our friends support the billionaire’s progressive platform.
“Politics is your job, not mine,” she joked as we drove to Alta Baja and I named the other major candidates. The only ones she had heard of were Antonio Villaraigosa (“I liked him as mayor, but he needed to keep his pants on,” referring to his extramarital affairs) and Katie Porter (“Some of my workers like her, but I don’t know what she’s done”). She might be the last person left in the Golden State who hasn’t seen any of Steyer’s television and YouTube ads.
Candidates for California governor face off in another televised debate hosted by L.A. TV stations NBC4 and Telemundo 52 as voting begins in the June 2 primary.
His campaign seems to have stalled in the polls even as he has spent more than $150 million of his own money amid doubts from some voters about whether they want a billionaire to lead the state.
So a visit to Santa Ana, the heart of Latino Orange County, was a good move. At Alta Baja, he could talk to my Mexican American wife and other blue-collar Latinos.
When rival Xavier Becerra came to O.C. a few weeks ago, on the other hand, he appeared at a private fundraiser attended mostly by professional Latinos.
“I just want someone who tells us where our taxes are going and treats this country like a business, and we’re not wasting money,” Delilah said. She’s a socially liberal and fiscally conservative Democrat who has been especially angered by President Trump’s deportation deluge, which left the streets of downtown Santa Ana empty for months last summer. “Because right now, our government is a hot-ass mess.”
I asked what questions she had for Steyer.
“So insurance had to cover all the disasters that happened with the fires,” Delilah replied. “So why is everybody else having to pay for it? And what are you really gonna do to help the state?”
She paused. “Tom is a Democrat, right?”
Delilah prepared for Steyer’s noontime stop as if it were any other day. She has fed the likes of U.S. Sen. Alex Padilla, Orange County Dist. Atty. Todd Spitzer and former Speaker of the Assembly Anthony Rendon. Republican gubernatorial candidate Steve Hilton is a fan of Alta Baja’s blue cornbread; Oakland Mayor Barbara Lee held a meet-and-greet there when she ran for U.S. Senate two years ago.
“You know who should ask questions?” Delilah said after she set the till for the day. “Angela.”
That would be 19-year-old Alta Baja employee Angela Nino, who will be voting in her first election.
“She’ll always be telling me, ‘Did you see the debate? Did you see the debate?’ And I always say, ‘No, I’m too tired to watch.’”
Nino soon clocked in.
“Guess who’s coming, Angela?” Delilah said before looking at me. “Is his name Tim or Tom?”
“It’s like I agree with some of his things, but he’s a billionaire,” said the Orange Coast College student and Santa Ana resident when I asked about Steyer. “His answers at debates have been pretty broad so far.”
Delilah smiled.
“You’re the future, girl, so ask him anything.”
Tom Steyer has sold himself to voters as an agent of change, but will they buy the billionaire’s own transformation?
Almost everyone who came in as we waited for Steyer was a campaign worker or volunteer. Former state Controller Betty Yee, who ended her campaign for governor last month and endorsed Steyer, sat at a table with her husband. Orange County Supervisor Vicente Sarmiento, who initiated Steyer’s Santa Ana visit, thanked Delilah for the opportunity. He has known her since the start of his political career on the Santa Ana City Council nearly 20 years ago,
“This is a city where our residents were criminalized because of ICE, our downtown suffered because of construction, and all this on the heels of a pandemic,” he told me. “These are the folks Tom needs to listen to.”
Sarmiento’s staffer got his attention. Steyer was here.
The candidate strolled in with a videographer and photographer. He wore his usual casual billionaire outfit — white-and-cardinal Nikes, jeans, checkered shirt with rolled-up sleeves and a colorful Southwestern-style fabric belt.
Steyer went straight to the counter.
“Are you running for governor?” he cracked while shaking Delilah’s hand.
“I don’t want to,” she replied.
“I knew you were a smart woman!”
He listened with wide eyes and a stern face as Delilah complained about a years-long light-rail project in front of Alta Baja “that has been worse for businesses here than COVID.” Insurance rates have gone up 30% in the last year alone, she said.
“Well, look, that’s my whole thing,” Steyer responded in his low, gravelly voice. “I’m willing to take on the big corporations who are ripping off California. And they’re all spending a lot of money against me.”
It was the Steyer I’ve heard on too many commercials: pugnacious, compassionate but spouting a whole bunch of boilerplate. Delilah smiled weakly.
“I appreciate that,” she said. “And we need more of that.”
Then she waved Nino over. Usually shy, the architecture major now channeled her inner Lesley Stahl.
Far from boring, the contest is the most wide open in a generation, with a potential to make history in November. Those yawning at the contest may be looking for glitz and entertainment. Voters aren’t.
“Why do you have to be governor in order to do something while you have billions of dollars?” she said.
Steyer didn’t flinch as he explained how he has funded ballot propositions and nonprofit initiatives to fight for a more equitable California.
“So I’ve been able to do something, but what I see in California — and what Delilah and I were just talking about — is big corporations actually run the state,” he said.
“That’s true,” Nino conceded.
“You have to take on the big corporations that are screwing everybody. And you can really only do that as governor,” Steyer continued.
“You want to tax the billionaires, is that correct?” Nino asked next, as Steyer nodded. “How come on some [campaign disclosure] forms, it shows that your billions are in different [countries] besides in the U.S.?”
The candidate vigorously shook his head.
“I might have investments outside the United States, but there’s nothing I’m doing to not pay — I pay full California and American taxes on everything, promise. There’s a lot of ways I could avoid taxes, but I don’t. And so, anything that I’m doing overseas is not to avoid taxes. … I give you my word.”
One more from Nino!
“And how can the people trust billionaires when currently they have been very disappointing towards us?”
“I understand why people are skeptical,” Steyer replied. “They couldn’t be more skeptical than I am.”
He argued that other moguls “are supporting every other candidate. Those people hate me — like, they think I stand for something really bad, which is making them pay their fair share,” referring to a proposed November ballot initiative that would impose a one-time 5% tax on billionaires like Steyer (he supports the measure).
“And they’re right,” Steyer concluded. “And so it’s like, they hate me, and that’s fine.”
Nino stayed silent. Delilah thanked Steyer, who was off to visit other local businesses owned by friends of ours. He bought a bottle of rosé, posed for photos with Delilah and Sarmiento and went off — but not before a staffer adjusted the back of his collar.
Delilah and Nino went back to prepping lunch orders. What did they think about Steyer?
“To be honest, I’m so skeptical,” Nino said. “I don’t think he has enough experience as some of the other candidates, and I feel like he could have been more into detail about his policies.”
What about you, honey?
“Gracious, very kind and not pompous, which is what I would expect from most politicians,” Delilah said. “I like that he heard out Angela — that’s important [that] politicians listen to the next generation, and I think everybody should be doing that. But I wasn’t satisfied with my insurance question.”
“And we don’t know if this is a performance,” Nino added, drawing a playful gasp from Delilah. “We’ve seen, like, throughout the years, many political people go into, like, regular [businesses] to seem like, ‘Oh, we’re relatable to the people. We know your struggles.’”
“Do they really?” Delilah interjected.
Nino frowned.
They could just be putting on a show for the cameras, she said.
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Ideas expressed in the piece
- Steyer positions himself as committed to taking on big corporations and making them pay their fair share through taxation, particularly supporting a proposed 5% billionaire tax initiative.
- He engages directly with working-class Latino business owners and community members, visiting small businesses to listen to their specific concerns about local economic challenges like infrastructure disruption and rising insurance costs.
- The candidate demonstrates willingness to address younger voters’ concerns openly, responding directly to questions about his billionaire status and financial practices.
- He has funded progressive ballot propositions and nonprofit initiatives prior to seeking elected office, demonstrating a track record of political engagement beyond personal business interests.
- Steyer maintains backing from Latino-focused political organizations[2] and participates in Democratic outreach efforts to Latino voters[1].
Different views on the topic
- Skepticism exists among voters about whether Steyer’s engagement with working-class Latino voters represents genuine connection or calculated political performance designed to create an appearance of relatability to communities.
- Questions persist about whether a billionaire candidate can effectively represent and prioritize the interests of working-class voters, with concerns that billionaires as a demographic cannot be trusted to champion non-wealthy citizens’ concerns in political leadership.
- Voters question his political experience relative to other gubernatorial candidates, noting that his policy explanations lack sufficient detail and specificity despite his significant campaign spending.
- Concerns about Steyer’s financial practices and overseas holdings raise doubts about his tax practices despite his direct assurances about paying full taxes.
- His campaign spending exceeding $150 million has not translated into strong polling numbers or widespread name recognition, undermining voter confidence in his candidacy’s viability.
- Young voters and working-class business owners express doubt that small business visits represent genuine engagement with community struggles or merely constitute political theater, questioning why a billionaire needed elected office to create positive change.
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